Google’s fight against ad blockers on YouTube enters another round:
YouTube users from all over the world are starting to see new anti-ad-blocking prompts, when they try to watch YouTube videos with enabled content blocker. This looks like an exact copy of the March 2025 attempt to get ad blocking users to disable their content blockers or subscribe to YouTube Premium.
I’m a YouTube Premium subscriber, and lately I’ve noticed the page load time has slowed down significantly. Our internet plan is 1gb/s and YouTube consistently takes a solid 10+ seconds to load. I wonder if they’re throttling because I use uBlock Origin on Firefox ESR? There’s still plenty of tracking garbage it blocks, even without the ads.