Inclusive advertising boosts sales & increases brand loyalty, new study finds
The research, based on an analysis of 392 brands across 58 countries, reveals that inclusive advertising can boost short-term sales by nearly 3.5% and drive long-term sales by over 16%.
Inclusive advertising also persuades 62% of consumers to choose a product and enhances brand loyalty for 15% of shoppers
Being inclusive and respectful of marginalized customers, like… actually treating them like people can be good for business? What a concept